Trenitalia Ticket Machine UI/UX Re-design

The challenge

The challenge is change and re-design the customer journey and the UI experience of the tickets machines of Trenitalia. In every railway stations of italy you can find this easiest way to buy a tickets.

Analysis

Start from the brand identity

The identity of Trenitalia is very clear and recognizable but, in the interface available now is confusing and made in very old.

Less is more

Think like a child

I love put myself in challenges like this, I like to think, design, re-think and wake up in the middle of the night with a solution. Design is part of my life, I don't care it walk with me every single minutes of my life.