Gucci Design Assignment



The challenge

The change is Design an App to find and sell pre-owned items from a new, original second-hand marketplace. We can find nowadays tons of marketplace, also social network can sell or display second-hand products.



Analysis

A benchmark of existing Apps

We can find nowadays tons of marketplace, also social network can sell or display second-hand products and we can separate in 2 different categories:

analysis second hand resellers

The Value preposition

Satisfy people who wish to be part of the Symbolic Gucci Universe.



User journeys




Buyer journeys



Seller journeys



Unconvetional approach

You can hardly find another similar App in this industry.

When designed this, I looked at many sites and they all looked quite massive. The main problem was to come up with an alternative idea of second-hand product, different from competitors and to tell about the unique expieriece when you are in #Guccifamily.



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